Jukseri’s design is timeless, petit and simple, designed to enhance a woman's natural beauty and femininity. Made with quality and affordability in mind, founder and designer, Chanette Pedersen started the label to create pieces that you can easily combine with any outfit and wear on any occasion. The berlin-based brand has steadily grown a loyal fanbase with Chanette’s genuine passion for her craft and love for her customers.
For those that don’t know Jukserei could you tell us a little bit about the label?
I’m Chanette Pedersen, the founder and designer of Jukserei, a jewelry label that I founded 3 years ago when I moved to Berlin from Denmark. I focus on on things that are important to me, like beautiful and minimalistic design made in good quality. I try to keep the label and brand as down to earth as possible because I like to create and get my products to my customers with the most personal connection possible. Hopefully this leaves them with an impression of who is behind the jewelry. After working with Jukserei for 3 years, I now have expanded slightly hiring my first full time employee and a Scandinavian sales agent
What is the story behind your creations?
Whenever I design my collections, I am trying to only create things that I would like to wear myself, in the best quality as well as price.
“Jukerseri’s design is timeless, petit and simple — so you can easily combine more pieces if you want to dress up, but at the same time you can wear it with any outfit and on any occasion.“
Jukerseri’s design is timeless, petit and simple — so you can easily combine more pieces if you want to dress up, but at the same time you can wear it with any outfit and on any occasion. The base quality is sterling silver, which means that it will last you a lifetime if you take good care of it.
What do you feel are your label's main principles and ideals? And in what way has that translated into your work, the way you operate?
I would say that Jukserei invests a lot of care and love into making long-lasting high quality pieces. That means that I only work with people who I feel also share these ideals. I source almost all of my materials from other producers in Europe, and I try to make sure that everything whether it be the materials used in the jewelry down to the stickers used to close the packaging is top notch quality. Working with other people who share similar ideals makes everything more fun. I really try to ensure that everyone who buys Jukserei can wear it proudly and be happy with the product that they take home, whether it be for themselves or for a friend. After all, as I said before it all started because I wanted quality jewelry that I liked to wear.
One of the most popular pieces - The Curved Ear Stud has a left and a right ear stud. This piece is produced in Italy and designed, packed and shipped off from the Jukserei Studio in Berlin.
The Square Ring is perfect to combine with The Square Ring with an edge. It is possible to twist the rings and make different looks.
What for you really defines your label and why do you feel your customer opts to buy the products you make?
Quality is definitely the most important value at Jukserei, but perhaps also because of the personal relationships I have with my customers. It is important for me to let the customers know that I really appreciate them having chosen to buy Jukserei. Up until now I have been able to include a little hand written thank you to each customer who orders from my online shop and I hope to continue this as we grow.
“It is important for me to let the customers know that I really appreciate them having chosen to buy Jukserei.“
The customers know that if they have any concerns, they can get a hold of me and we can work together to quickly resolve any issues. I always enjoyed opening products that were nicely packaged as well. After all, opening something you bought for yourself that is visually pleasing really almost makes it feel like a gift and I always myself went back to products like this. So I try to ensure that the customers can see all the time and effort I have put into Jukserei from the moment that they open it.
What does your creations say about you? How does it represent / reflect your personality and thoughts as a creator?
Jukserei’s jewelry is petite and fine, designed to enhance a woman's natural beauty and femininity. I feel good jewelry should add to a person's style without being the center of attention, and it’s something that I think my pieces do.
I have a very playful personality, which is why almost all of my jewelry can be mixed and matched with each other, allowing the wearer to create the style they are feeling at the moment.
Describe your path to becoming a designer. Were you surrounded by art and design when you were younger? Was it something you picked up from your family, or did it just mature naturally?
I grew up in a very creative environment: my mother is a tailor, my sister is an architect, my brother creates beautiful art from glass, and my Dad is one of the handiest people I have ever met. That environment sparked my creative flame so to speak. I was always designing things when I was younger, clothes, knitwear, furniture etc. When it comes to specifically designing jewelry, my interest started because I discovered I had a nickel allergy. So really I just wanted to make jewelry that I could wear that didn't irritate my skin. As a little girl one of my favorite things to do was to pretend to be a shop owner selling things. I also liked to pretend to be a mailman and a math teacher, but those two jobs never panned out... and starting a business of my own had been a dream of mine for a long time.
“I really try to ensure that everyone who buys Jukserei can wear it proudly and be happy with the product that they take home, whether it be for themselves or for a friend. After all, as I said before it all started because I wanted quality jewelry that I liked to wear. “
Can you tell us about the materials you use? Where do you source them? did you experiment with others?
I use sterling silver (925) and gold plated sterling silver sourced from various locations around Europe. I have experimented with others, but since I put a lot so much energy into my products it makes sense for me to use the best possible materials.
Do you look to innovate or experiment with new forming and finishing techniques with each new collection, or is there a traditional process you adhere to?
Normally I just start drawing on paper or directly on a photo of the part of the body it’s being designed for. I often look at what new materials or machines are possible to use, and new pieces usually occur to me in that process. I love going to hardware shops, it sounds weird, but they have so many different materials and shapes and that has been the inspiration to many different pieces as well as wrapping and decoration. Sometimes a piece doesn't take shape until I'm forming the sample in the workshop, and even I don't know how they will turn out in the beginning.
Can you share your creative process with us? From idea to the finished piece.
It normally starts with me having an idea for a new piece and either sketching by hand, or on the computer. Then once I have a concrete concept, sketches, and measurements, I have a sample made. This lets me test my concepts in real life and even if it sometimes takes a few tries, eventually we end up with the finished product.
As a designer when are you the happiest, why?
When I get feedback from customers that are enjoying my products. It makes me so happy when someone puts a picture on instagram of a ring they enjoy wearing, or someone sends me an email saying that they love their new necklace. It feels great to know that the energy and excitement I am putting into the products can really be seen and felt by my customers in return.”
“It feels great to know that the energy and excitement I am putting into the products can really be seen and felt by my customers in return.”
Can you share with us a little known detail about the design process that you have discovered?
You can design jewelry as long as you have a pen and a piece of paper to communicate your ideas. Some days when I'm feeling spontaneous, I grab my pen and draw jewelry and measurements, take a picture of it and send it off directly to the producer. That's how the Linie Ear Stud was created for instance.
“My design process is not influenced by weather, changing qualities, new trend colors or certain seasonal models.”
In general I have experienced that while working as a self-employed jewelry designer, my design process is not influenced by weather, changing qualities, new trend colors or certain seasonal models. It's just incredibly liberating to make jewelry when you have found the quality of materials you want to use. Then you can concentrate on the important things - namely design.
When in Berlin...
I have to mention Modulor, an arts and craft supply store. I simply love it! Whether you are in need of -paper, pencils, packaging, tools, fabric, books, coffee, tape, googly eyes, furniture, stamps, model trees- you can find it there. I love to go there to seek inspiration and somehow always end up buying half the store.
Why did you decide to collaborate with The Loppist?
It is a great opportunity to give people an unique, first hand, behind the scenes peek into who is behind Jukserei Jewelry and where it is all being made!
What do you have lined up in 2015?
Hopefully Jukserei will keep growing to the point where I will be able to launch a new exclusive 14 carat gold collection in 2016-2017.
Images credit: Tereza Mundilová & Chanette Pedersen